Planning a new website?

Before we quote, we ask what the site is for, where your current one lives, and what your business is called. Those three answers decide most of the price, so a quote based on them is one you can rely on.

How it works

  1. You answer the questions below. Five short sections. If you don't know an answer, “Not sure” is one.
  2. We read your answers and get in touch to go through anything you weren't sure of.
  3. We send you a quote based on your answers.
  4. If you go ahead, we send two onboarding forms: one about your goals, and one with the detailed questions a website needs, about the law, your content, photos and hosting.
  5. We record how your current site performs, then build. A named person on your side gives the final go-ahead before anything goes live.

Before you start

It helps to have to hand:

Every question needs an answer, but “Not sure” counts. Write it with the name of whoever would know: your developer, your accountant, whoever pays the hosting bill. Under many questions, Why we ask explains what the answer is for.

Need to stop part-way? Tick Save my answers on this device at the top of the form, and they'll be waiting when you come back in the same browser. We start work from one complete set of answers, so send the form once, when every question has one.

What we're upfront about

We say these things to everyone before a project starts:

Step 1 of 5 About you

So we know who we're talking to, and who to come back to with questions.

For example: owner, director, office manager.

Step 2 of 5 What the site is for

The most important questions here. A site that looks good but does the wrong job is the most expensive kind of failure.

For example: book a call, ask for a quote, or read about a service before phoning you.

Why we ask

Why we ask: If the honest answer is “nothing new, it just needs to look better”, that is a redesign, and we will quote it as one. Both are fine; they are priced differently.

Returning clients, people who found you through a search, people a partner referred, job seekers.

Why we ask

Why we ask: It decides how the site is organised. A site written for strangers can feel cold to existing clients, and the other way round.

Phone, email, WhatsApp, a form on your current site, walk-ins, referrals.

Why we ask, and who would know

Why we ask: So the new site keeps every route that works, and we know which ones to measure.

Who would know: Whoever answers the phone and reads the main inbox.

A rough number is fine. “Not sure” is an answer too.

Why we ask, and who would know

Why we ask: It is the starting point we measure the new site against. “More enquiries” can only be shown with a number to compare with.

Who would know: Your inbox, your CRM if you use one, or your current site's analytics.

In your own words. We keep your answer as you write it.

Why we ask

Why we ask: It is the only honest definition of done, and we come back to it when the work is finished.

Step 3 of 5 Your current website

Where your site lives now. You don't need to be technical: if you don't know, write “Not sure” and the name of whoever set it up.

Is your current website still online?
Why we ask

Why we ask: Before anything changes, we record how your current site performs: its speed, its accessibility, what it shows search engines. That can only be done while it is online, and it is the evidence for every improvement we report afterwards. If it is about to go offline, please tell us straight away.

For example, www.yourbusiness.co.za

Why we ask, and who would know

Why we ask: Old domains often still point somewhere. Two sites with the same content compete with each other in search, and a forgotten one can keep an old version of your business online for years.

Who would know: Your domain registrar's account, or the renewal invoices. If someone else registered them for you, they will know.

DNS (the Domain Name System) is the settings that send visitors and email to the right place. Please don't type any passwords into this form.

Why we ask, and who would know

Why we ask: Launching means changing these settings. “Our previous developer set that up” is the most common reason a launch is delayed, so it is worth finding out now.

Who would know: Usually the company you pay each year for the domain, or the developer who set up your current site. A renewal invoice names the company.

Can you still get into the account your current site is hosted on?
Who would know

Who would know: Whoever pays the hosting invoice.

Does anything else use that hosting account?

For example: your email, other websites, a booking system.

Why we ask

Why we ask: Email and other sites often share an account with the website. Knowing about them means nothing gets switched off by mistake when the new site goes live.

Step 4 of 5 Your business name

This sounds simple, and often isn't.

Why we ask, and who would know

Why we ask: It goes on your site's legal notice, and it has to match the registration record exactly.

Who would know: Your company registration certificate from CIPC, or your accountant.

If those two names differ, is that deliberate?
Why we ask

Why we ask: One business showing up under two different names works against trust, and it is usually nobody's decision. If it is deliberate, we will show both correctly.

Say whether each one uses your own domain name, or a free service like Gmail.

Why we ask, and who would know

Why we ask: An address that looks right but isn't checked loses enquiries without anyone noticing. We confirm each one receives mail before launch.

Who would know: Whoever manages your email accounts.

Step 5 of 5 Anything else

Nearly done. Anything you answered “Not sure” we will go through with you before we quote.

A deadline, an event you are launching for, or other suppliers involved.

Not a website project?

For consulting, operations or training, request a consultation instead, or send us a message.